At the heart of prescriptive science is Engineering Design and the idea of
OPTIMIZATION, i.e., making things better. In this general sense, optimization
is age old. However, optimization did not come into its own until the advent
of computers in the past half century. As a discipline, traditional
optimization has compiled quite a success story, the best known is of course,
the Nobel Prize-winning work of linear programming and the guidance-control of
aerospace vehicles including the
Apollo moon landing. A huge
literature exists and important works are continuing on many fronts.